Welcome to your juice channel
Tropicana rejuvenates via Instagram.
Scope
  • Content & Social
What we did
  • Content creation
  • Video
  • Social media management
  • Media strategy
  • Social advertising
It's that juice!

The modern consumer wants transparency. Because everyone wants to know what they are eating and drinking. Does your juice come from a diluted concentrate? Or from 100% freshly squeezed oranges? It makes a major difference in consumer perception.

But how are consumers supposed to know your product is 100% juice if you never tell them? Tropicana is the market leader in Belgium, but it is in danger of losing ground. Contrary to market trends. Because health bars are becoming increasingly popular and the tropical wind blows in their favour.

If consumers want juice, you give them juice!
Make a good product... and tell everyone about it. It can be that simple. Tropicana radically repositioned itself and we helped spread the word where consumer are... on socials, and especially on Instagram. Post by post. Glass by glass, market leadership was claimed and consumers were won back over. The theme represents pure positivity and feel-good vibes: It's that juice.
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Premium Squeezers
We focused our online campaign on “premium squeezers” – young families who choose quality. With cool stories, a touch of humour and inspirational vibes, we brought Tropicana to life. We declared that it’s 100% juice. And we put a bit of extra sunshine in your life with Tropicana.

More juice, greater reach.

The result? Greater reach, lots of engagement and therefore more impact. Tropicana rejuvenated and revitalised its brand. Because not all oranges are the same, and the tastiest juice is found in Tropicana. This is how we squeezed maximum impact out of a positive collaboration.

Want to make your brand pop on socials?
Mail Judith