From startup to creative platform
PeterPrint is a digital printer that specifically targets creative professionals. What began a decade ago as a likeable startup has since grown into a wonderful company. But the brand has not kept up with the company's growth. How could we make PeterPrint's brand identity once again match the company's growing success?
Scope
- Identity
What we did
- Strategy
- Visual identity
- Pay off
Approach and insight
For rebranding processes, we use various methods to define and refine the role of the brand together with the client. During this process, we realised that it should not be about PeterPrint at all. On the contrary. The designer, the creative professional is the main focus. Their creativity makes the real difference and should be visible. PeterPrint is merely the platform. The facilitator. So, let’s get started...
PeterPrint: breeding ground for creativity and craftsmanship
Big idea
- At PeterPrint, creativity and craftsmanship come together. It offers creative designers a stage. And it tells their stories about their design process and their dreams. With the most beautiful colours, printing techniques and love for paper, PeterPrint brings ideas to life. Hence the new tagline: “Print it to life”
Manifesto
- We developed a strong manifesto and a clear brand compass. One that guides, inspires and activates. PeterPrint turns creativity into tangible print, literally bringing ideas to life. The possibilities that PP offers are endless.
Kill your darlings
We used this design principle to create the new visual style. In the process, Peter, the iconic logo puppet, was completely restyled. He was given an inspirational and creative font and a sleek logo. His role in the company's communication has been scaled back. It became a intense makeover during which quite a few darlings were killed.
Content is action
The strategy was also a driver for good and interesting online stories. The content inspires and prompts immediate action. This all comes together online on the new website, on Instagram and on YouTube.
The smell of freshly printed paper
The PeterPrint Sample Book plays a prominent role across all channels. After all, paper and printed matter is something you want to see, feel and smell. This is how PeterPrint comes to life in designers' homes. You can order the new Sample Book with more than 100 pages of examples, inspiration and possibilities here. In other words: Be like PeterPrint and bring your ideas to life. Let’s activate.
Are you looking for an approach to ensure customers only want you? Call or email Susanne.