As Livium found out, all technology can be copied. Copycats began popping up everywhere. Time to panic? No, time for brand action! Livium did what only an industry leader can do. Move on and invest in its branding and image. Back to Livium’s New Zealand origins. To the design value, to the craftsmanship of the team. And to the experience.
First-class brand position
Livium louvre roofs are a household name in the luxury scene in the Netherlands and Belgium. Livium puts its signature touch on beautiful villas, stunning yachts and luxurious corporate properties. Since 2006, Dolf van den Maagdenberg and his team have turned the company into the undisputed market leader. Livium has its own production, its own quality and assembly team and its own interior designers. Unfortunately, this cheerful story has a dark side.
Scope
- Identity
What we did
- Logo
- Pay-off
- Visual identity
- Website
The importance of branding
Masters of Shade
Livium acted quickly and opted for on- and offline upgrades. This premium look has put its competitors back in the shade. At the same time, the company's brand valuation has skyrocketed.
Livium sells the setting sun on a beautiful autumn day. The light refracting off the edge of the pool, the soft shadow lines across your glass of Chardonnay.
Masters of Shade became the overarching concept. The photography, styling and design were optimised, the consumer enticed. This is how an industry leader regained its lead. Well done!
Do you want to stay ahead of your competition?