Online strategy. If you want to reach young people, your brand really needs to be at home in their world. For real. Get rid of all the dullness and cups of tea. Long live the absurd fun of rainbow tongues, bulging eyes, tuba ballerinas and enticing cheese dogs.
Influencers, rainbow tongues and pink tuba ballerinas
Make over for Danish Chef. Danish Chef has been a big shelf hero for decades. The iconic tube with the little chef is the perfect cheesy match for Bugles; entire generations grow up with it. But success should never be taken for granted. It is high time to once again attract a new generation of young people, cheese pioneer Velder believes. Is that possible? Absolutely. “No more boring parties”, is the big idea. And a tsunami of likes spurred by the bizarre commercial cast and our slightly hysterical influencers ensued.
Scope
- Content
- Social
What we did
- Campagne
- Media strategy
- Video
- Social
- Performance
Tuba ballerinas, always a good idea.
