De centrale purpose van FrieslandCampina is betere voeding voor iedereen. Ze werken vanuit 29 landen en met twintigduizend collega’s. Dit succesverhaal begon in 1871 toen boeren een vuist vormden voor betere prijzen en betere contracten. Inmiddels is FrieslandCampina een van de grootste zuivelbedrijven ter wereld.
Happy birthday in 29 countries
Scope
- Identity
What we did
- Logo
- Visual identity
- Magazine
150 jaar duurzaam denken met Friesland
Anniversary cheese.
Employees around the world were taught the heritage of FrieslandCampina: 150 years from grass to glass. The main focus is on the company's three pillars of innovation, sustainability and quality. The communication toolbox we developed was practical to use in all countries. In video, online, in print, through the stickering of offices, in factories and on an entire fleet of vehicles. And of course, the super tasty Frisian anniversary cheese too, because no party is complete without it.
People make impact
The “150 years” campaign got all staff excited about FC’s dreams and ambitions. It made an unforgettable impact among the 20,978 employees. In short, a successful logo and visual style. An approach to be proud of. Just like this amazing client.
"150 years from grass to glass. A special milestone that we can share globally with this festive corporate identity. The excellent collaboration with and creativity of Brand Builders led to a wonderful result!"
Want to celebrate your anniversary in a special way?