- Nothing wrong with tap water?
- Sustainability is okay
- I’ll decide in the shop
The latter immediately became our key concern: consumers only decide once they’re in the shop. We sell water to shoppers, not to made-up personas.
How to sell sand to an Arab?
Water is so common, it flows from every tap. How can you activate fans for that? As a small player, Bar le Duc competes with the world's biggest top brands, such as Spa, Sourcy and Chaudfontaine. That meant we had to come up with a very clever strategy.
Scope
- Campaign
What we did
- Strategy
- Brand concept
- Campaign
- Media strategy
- Video
- Content
Main consumer insights
